Leveraging modern technology to drive awareness and spend

Cardless’s modern platform enables brands to choose from various enhanced reward structures such as travel rewards, statement credits, or points in the brand’s loyalty program. While traditional offerings are usually blunt with rewards (e.g., 3 points per dollar at gas stations), Cardless can accommodate more complex rewards structures, such as our Simon Malls American Express card, with its unique experiences for Simon customers.

Brands can also incorporate card-linked offers in the card to personalize savings and rewards on an individual user basis. Consumers are looking for personalized offers: sixty-four percent of US adults ages 18–65 want to receive personalized offers based on past purchases from loyalty programs, according to a study by Merkle published in March 2021. With a co-brand card, brands can extend individual offers to users that cannot be shared and allow for full omnichannel redemption.

Cardless is a digital-first company, and its platform includes instant issuance (upon approval) of digital cards for cardholders. The digital card can be added to a mobile payment app like Google Pay or Apple Pay. Thanks to the experience, retail brands can create a compelling point-of-sale opportunity for customers to learn about a card, apply on their phone, and receive a virtual card to use, all in the same shopping trip.

“We started Cardless to ensure that brands of all sizes can build co-brand products that not only compete with but out-innovate the offerings from traditional issues,” said Michael Spelfogel, President and Co-Founder at Cardless.

Building a co-branded credit card is an important way for brands to drive increased consumer spending, extend loyalty, enhance brand exposure, and create a competitive advantage. Cardless makes it easy for brands to build this experience and capability in months instead of years and trust in a modern partner to drive a unique experience.